Margaret Sun Wei said that given the current economic situation, Orchard Road true religion Shirts will be through a variety of entertainment to attract people to stimulate consumption.
As to help businesses ride out the storm, she thought that, compared to the rent rebate, businesses need is to stimulate more business.
Orchard Road re-introduced after a series of promotional activities for the local tourism industry, the number of tourism receipts, tourism, shopping and dining Bureau Director Pan Group sees tourism throughout the year to be aware of the performance concluded.
Singapore Press Holdings Marketing Group's strategic markets, Orchard Road is responsible for promotional activities to re-positioning the first shot. Strategic Marketing Group Marketing Director, said Huang Juan, this is the group in September last year after the establishment of the most frequent cross-cutting projects. It is multi-media, through newspapers and magazines, English radio stations 91.3FM, the Internet media such as Rednano.sg, He who the Straits Times TV (Razor TV), Divaasia.com and outdoor large-scale television advertising to provide consumers with all the activities of the intelligence point of view , so that true religion Shirts consumers will not miss the exciting Orchard Road.